Zaal 2a. Social Transformation
 Since the 70s


Products became vehicles for change. They no longer just related to industry or commerce, they also inhabited a place in our cultural world. Interaction with objects influences human behaviour and therefore design can also be utilised as a tool for instigating social change. Design as a model for social transformation through creative impact. 
Recently, this position has become visible in the graduation shows. The graduation projects show a range of topics varying from social tools and care through to waste collection systems. These projects have a noticeable effect on society at large. Like Christien Meindertsma’s work, which brought a smile to our faces with the flash mob for Loes Veenstra, or projects designed specifically for a group of people, such as the detainees with whom Anne Pabon worked to help them qualify as TIG welders.